Revolution is in the air, just about everywhere.
France is on the brink, there are riots in the streets across Europe, while student sit ins, civil rights marches and assassinations rock a United States still at war in Vietnam.
Meanwhile in the East End of London, at an outpost of the vast empire that is the Ford Motor Company a group of women decide that they have had enough of doing same work as the men who stand alongside them on the production line day in day out and taking home a fraction of their pay at the end of every week.
These women are neither powerful nor wealthy nor well-known, they simply have an inate sense of fairness, and the courage to stand up for themselves.
British though they may be, these are the kind of women I imagine wearing ‘The First Great Perfume Born in America’.
‘Norell by Norell’ is a distintive, clear and confident new voice in fragrance.
In industrious though never industrial shades of green, here is a scent that is seductive in the way that self-assertion and self-posession always are.
It is a woman enjoying the freedom and independence that a career rather than a ‘pin money job’ or ‘playing at work’ can bring.
It is a sense of satisfaction at having fought the good fight for justice and having won.
Norell attracts the mind and the soul in equal measure.
A bold bouquet of hyacinths, carnations sequestered from bosses’ buttonholes and daffofils plucked playfully from factory forecourt flowerbeds it gains its greatest strength from a backbone of galbanum and oakmoss and an irreverent aromatic come herbaceous uncurrent cribbed wittily from genleman’s cologne.
It is equal opportunites civil rights olfactory tour de force.
And just like the women at the Ford plant in Dagenham England whose strike forced the global giant to deign to pay them the same as their menfolk… it’s a winner.
Only one great American perfume remains… what could it possible be?
While you’re pondering, why not take a look at the full review of Norell by Norell.