Tag Archives: Azuree

Perfumed pages… The Beautiful and Damned by F Scott Fitzgerald is Estee Lauder’s Azuree The Dandy Celebrates World Book Day

“She was beautiful – but especially she was without mercy.”

Fitzgerald’s second novel is a typically decadent tale of a jazz age tycoon-to-be and his destructive marriage to a distant but beautiful wife… and the bottle.

It is a fable of art deco lines and loose morals, gorgeous gowns and haunted pasts.

At turns angular and alcoholic, sad, stylish and nihilistic.

At every point as exquisite in its execution as it is painful in it exposition.

“unloved women have no biographies– they have histories”

Bernand Chant’s masterpiece, Azuree for Estee Lauder, is a perfume of machine-made muscularity beneath a bias cut silk dress.

It is in essence a tension between chemically enhanced leathers high on moderne aromatics balanced, just, with soaring, stomach-dropping florals capable of creating Coney Island style thrills.

A match if not as turbulent as that conjured by Scott then every bit as diverting and almost as dangerous.

“I shall go on shining as a brilliantly meaningless figure in a meaningless world.”

The personalities in Fitzgerald’s semi-autobiographical work are, for all that they are consumed both by their pasts and the potential of their futures, suffused with a sense of the ephemeral.

One has a constant aching feeling throughout this fiction that these are characters on the brink of extinction.

Not simply as individuals on account of their wanton and helpless behaviour, but as a class or type of people they seem doomed.

They are socio-cultural dinosaurs waiting for the comet of the Wall Street Crash to collide with their world. Though they could have been as conscious as what was about to befall them as a brontosaurus was of his fate.

Fragrance then, especially Azuree: as vertiginous and apparently, though illusorily, permanent as the skyscrapers emerging in the twenties as the new form of the epoch, is the perfect metaphor for these temporary people.

It soars, commands, dazzles, defies all logic and experience before it expires.

IMG_20140306_095505

“I don’t want just words. If that’s all you have for me, you’d better go”

No more word’s from The Dandy then, though there’s a full review of Azuree in the archive.

Happy Reading.

Yours ever

The Perfumed Dandy.

The Perfumed Dandy

Advertisements

8 Comments

Filed under Uncategorized

The Boss… Azuree by Estee Lauder The Perfumed Dandy’s Scented Letter

Pop the champagne corks people the prima donna power woman has been promoted to the top.

She enters as always in a graphite pencil skirt sharpened to a point and beautifully tailored jacket tucked at the nearly-not-there waist then angularly out to fill full broad shoulders.

One significant piece of jewellery.

She snaps a greeting to the crowd then an invitation to the few: her office, vintage fizz on ice…

“Now!”

This crazy French  rush her only concession to her elevation.

Yes it has been hard work. 

There were others in the field.

Too right, they fell by the wayside.

Too bad.

Not the women they used to be.

She’s twice the woman she’s ever been.

The party over before it begins. She throws her Barda bag onto a glass and chrome coffee table where today as every day a fresh bunch of red carnations dressed with green grey moss buys time in a clear cube.

A feeble nod to a futile idea of femininity in a room that is a temple to the tanner’s art.

In the vestibule cringeing would-be colleagues cower on Barcelona chairs awaiting an audience with this new crowned empress of commerce.

Ushered in they sit on couches by le Corbusier, sipping too hot, too strong herb tea from constructivist espresso coffee cups while waiting to explain themselves.

It turns out their copy is, well, just not good enough.

The men leave. They are, if not fired, not hired either.

Appointments continue throughout the day, no let up in her manner no diminution of her power.

She departs in private elevator to chauffeur driven car to private elevator and finally top floor apartment.

Only the cheap take Penthouses, and then only for the articles.

At home and undressed, alone except for powder, she is poise and self possession personified.

An ornament of amber glows warmth across her expansive inner space.

Do they like her?

She laughs.

Does she care?

She doesn’t want love, affection, gratitude, infatuation, respect or even adoration.

She simply demands that they worship and obey her.

Azuree by Estee Lauder is to the power chypre what the Apollo moon rocket is to long haul air travel.

In these days of reductive reformulation she is a monument to ambition, quality of construction, projection and longevity, in every sense of that word.

Opening in a vertical trajectory, fueled by aldehyde and super charged bergamot, this scent is heading for the stars.

The interior of USS Azuree is pure leather, no PVC and hard plastics here.

In order to retain a sense of space age decorum, the more animalic elements are banished by a good strong bunch of synthesized herbs and a modest bouquet of boiled up blooms.

The pace is maintained a million miles or more, then, arriving at it’s destination our spacecraft scent slows almost to a stop, allows the softest of amber landings.

Mission accomplished.

Can a man wear it?

Azuree could be in a crowd of super heavyweight boxing champions and still be the butchest one in the room.

Yours ever

The Perfumed Dandy.

The Perfumed Dandy

15 Comments

Filed under Uncategorized