Why dear Dandy? I hear you ask.
Why would you choose such a throwback to another age to represent the 1990s?
(And please I do mean the perfume not the divine Dame Liz!)
Was this not the decade where aquatics took on all others and swept the board? The age of minimalism where less realy did mean less but sold a whole lot more?
Well, yes, yes, yes and YES!
The 1990s was all those things, but it was also the dawining of an age, the entrance of an epoch, the birth of a brave new world.
And that world dear readers was dominated by the Empire of the Celebuscent!
Little could the violet-eyed one have known whe she and ‘her people’ employed the creator of Lauder‘s iconic White Linen and YSL‘s Paris to create this hard, cut stone aldehyde that they would open the floodgates.
Ms Taylor probably thought she was joining the realms of the chosen few that had gone before her: Mae West at the time when the talkies were a novelty, Alan Deloin and Catherine Deneuve with appropriate Gallic dignity and uber heiress Gloria Vanderbilt in lending her legend to what would become a line of fragrance.
Oh how wrong she was!
Look at us now a little over two decades later drowning in the dregs of the latest Britneys, Kylies and endless Kardashians (and hundreds more “stars” entirely unknown to anyone except their birth mothers).
So Elizabeth Taylor‘s White Diamonds earns its place as the American scent of the 1990s not for its staying sales power, nor indeed for being a still (just about) well-made, up and down white floral chypre with aldehydes in abundance, but mainly for its status as the spray that showed the way one big chunk of the fragrance trade would go over the next twenty years.
Whilst Liz might have winced at some of her scented bedfellows these days, The Dandy is sure she would be more than a little overjoyed at her everlasting status as a trendsetter.
The Perfumed Dandy.