To everyone in the USA today and everyone from the USA eveywhere else:
Happy Independence Day!
To mark this 4th of July, some special picks over the next few days as The Dandy celebrates seven decades since ‘the first great American perfume’.
Can you guess which it will be?
We’ll be starting at the end of the story in the teens and working backwards to the fifties (my goodness if only life would work like that!).
So hold on to your hotdogs, hamburgers and California Rolls it’s going to be quite a ride.
Yours ever
The Perfumed Dandy.
The Perfumed Dandy. 
Thank you, dear Mr. Dandy. (Youth Dew?). ♥
Dearest Lily
You could be right… but there are a few others on the way before we get there!
And there was another fragrance that cheekily used the catchphrase too….
Yours ever
The Perfumed Dandy
Norell?
Dearest V
Ah… you may have put your finger on it there… great advertising copy, but could the wonderful green one ever substantiate the claim?
Yours ever
The Perfumed Dandy
It was indeed Youth Dew by perfumer Josephine Catapano for Estee Lauder that made France sit up and take note! Oh and yes, Happy 4th of July! We couldn’t have done it without the help of England and King George III. I am having some tea right now to celebrate. Tea made with Boston Harbor water is the best you know.
Dearest Lanier
Having glimpsed Boston Harbour once I do worry for your health!
As for Youth Dew… much more to come on that flirtatious flacon over the next day or two!
Yours ever
The Perfumed Dandy